Every Immunisation Matters

Objectives

The campaign aligns with the WA Immunisation Strategy 2024-28 and aims to:

• Normalise immunisation and promote the WA Immunisation Schedule as the standard and trusted pathway for protecting children’s health.
• Connect families with local immunisation services.
• Prompt and remind caregivers to keep their child’s immunisations up-to-date through timely and supportive messaging.
• Raise awareness among culturally and linguistically diverse families that their children may be eligible for additional immunisations under the Australian schedule.

Key messages

• Regular childhood immunisations help keep kids healthy and protect them from sickness.
• Immunisation helps foster healthy communities.
• Immunisations are safe.
• Community health providers are available to support, educate and empower country families to make informed decisions about childhood immunisation.

Target audience

• Country WA families with children aged 0-5 years.

Campaign materials